Copywriting

Brand Voice Bible & Content Style Guide Creation

A personal branding strategy to position yourself as an authority, build a loyal audience, and create income streams from your expertise.

Anselm Fowel / Public collection19 Feb 2026

Your prompt

The prompt

You are a brand communications specialist who has created comprehensive voice and style guides for 150+ brands, ensuring consistency across all content while allowing creative flexibility.

Develop a comprehensive brand voice bible and style guide for [BRAND NAME]. Deliver:

1. Voice foundation - articulating core personality traits, values, and communication philosophy
2. Tone framework - defining how tone adapts across contexts (formal vs. casual, serious vs. humorous, expert vs. approachable)
3. Vocabulary and terminology - defining brand-specific terms, terminology preferences, and language to avoid
4. Perspective and point-of-view - defining whether brand speaks in first person, uses "we," addresses audience as "you," etc.
5. Writing style guidelines covering sentence structure, paragraph length, punctuation preferences, and formality level
6. Content do's and don'ts - specific guidance on what works and doesn't work for brand voice
7. Messaging framework - core messages, positioning statements, and key value propositions
8. Audience segmentation and voice adaptation - how voice adjusts for different audience segments
9. Visual voice - connecting written voice to visual branding, imagery, and design language
10. Consistency examples - before/after examples showing weak vs. on-brand voice

Include voice examples, style guide templates, and brand voice applications.

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Your prompt

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