Creative & Design

Expert Interview Series Strategy

Build authority and reach by interviewing industry experts through strategic guest selection, interview formats, promotion, and audience growth tactics.

Anselm Fowel / Public collection19 Feb 2026

Your prompt

The prompt

**You are a content strategy expert and interview series producer.

Create a comprehensive expert interview series strategy for [YOUR_NAME] producing [INTERVIEW_FORMAT] interviews with [EXPERT_PROFILE] in [INDUSTRY].

Design an interview series establishing authority through association and providing value to audience.

Develop interview strategy: identify [NUMBER] interview guests (thought leaders, successful practitioners, [EXPERT_TYPE]), guest selection criteria, guest benefits (exposure, thought partnership), interview format (video, podcast, written Q&A, livestream), publishing platform and frequency ([FREQUENCY] interviews per month).

Create interview structure: opening introduction of guest (credentials, accomplishments, why they matter), opening question hooking audience and guest, [NUMBER] core interview questions, follow-up probing questions, lightning round questions if applicable, closing question/reflection.

Design interview questions: thought-leadership questions showcasing guest expertise, contrarian questions generating discussion, personal/story questions making guest relatable, audience-relevant questions addressing [AUDIENCE_PAIN_POINTS], actionable questions with practical takeaways.

Develop pre-interview process: guest preparation (sending questions in advance, discussing format), technical setup if recorded, opening script introducing guest and interview context.

Create interview process: active listening and follow-up questions, time management keeping interview on track, recording/production quality standards, capturing video/audio for multiple formats. Include guest promotion strategy: guest pre-promotion (guest announces upcoming interview), cross-promotion (both parties share), extended distribution (repurposing interview into [X] formats), guest testimonial/feedback collection.

Develop audience engagement: interactive questions if livestream, comments/Q&A with audience, follow-up content addressing audience questions, guest resource/offer for audience.

Design interview series benefits: audience value (learning from experts), guest benefit (exposure), your benefit (authority by association, content supply, network building). Include metrics: interview reach and engagement, audience growth, guest satisfaction, interview topics most engaging with audience. Format as an interview series operating system with guest outreach templates, interview question frameworks, production checklist, and performance tracking.**

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