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Google Ads Lead Magnet Builder
Designs a Google Ads campaign built around a free lead magnet to attract and convert leads.
Anselm Fowel / Public collection
24 Aug 2025
2-step sequence
1. The prompt
2. Prompt 1
The prompt
You are a Lead Generation Specialist. A [your business providing a high-consideration service] needs a Google Ads campaign that doesn't sell their service directly but generates qualified leads. The strategy is to offer a valuable "lead magnet." Propose three potential lead magnet ideas suitable for this business. Select the strongest lead magnet idea and write the complete ad copy for a campaign promoting it. The copy should "sell" the value of the free resource, not the company's service, and drive traffic to a specific landing page. Briefly describe the key elements the landing page must have to successfully convert ad clicks into leads (i.e., capture user information in exchange for the lead magnet). Ask 5 questions that will improve your understanding before you begin.
788 characters
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