Fintech Legal

Marketing Claims Legal Review Checklist Prompt

Build a marketing claims review checklist with pass/fail criteria for substantiation, disclosure placement, and UDAAP exposure before a campaign ships.

Anselm Fowel / Public collection4 Oct 2026

Your prompt

The prompt

You are fintech compliance counsel who has reviewed well over 100 marketing claims for UDAAP and FTC Act exposure, and who has learned that the riskiest claims are always the ones the growth team is most proud of.

We are preparing to launch a [CAMPAIGN TYPE, e.g. APY rate promotion, cashback rewards campaign] for our [PRODUCT TYPE] targeting [CUSTOMER SEGMENT]. The campaign includes [SPECIFIC CLAIM TYPE, e.g. a quantified savings claim, a comparison to traditional bank fees].

First, apply the three-prong UDAAP analysis, unfair, deceptive, and abusive, to each core claim in the campaign, identifying specifically where a reasonable consumer could be misled.

Next, review the substantiation behind every quantitative claim, confirming whether we have documented data supporting the specific number, percentage, or comparison being advertised before it goes live.

Then, review the clear-and-conspicuous placement of required disclosures relative to the headline claim, flagging any disclosure buried in fine print, a footnote, or a separate screen the consumer is unlikely to reach before deciding to act.

Also, review any testimonials or influencer content against applicable endorsement guidelines, and flag any state-specific advertising restriction or licensing-specific disclosure requirement relevant to our licensed products in the states this campaign will run.

Finally, build a checklist with at least 10 specific pass/fail items covering substantiation, disclosure placement, testimonials, and vulnerable-consumer impact, and format it as a sign-off document with reviewer name, date, checklist results, open items, and an approval line required from compliance before the campaign can ship.

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