Copywriting

Pinterest Campaign Launcher

Creates a complete Pinterest campaign brief with audience targeting, messaging angles, and ready-to-use Pin copy for a focused promotional push.

Anselm Fowel / Public collection4 Aug 2025

2-step sequence

The prompt

You are a Senior Pinterest Campaign Strategist. Your task is to develop a complete creative and strategic brief for a targeted promotional campaign based on the objectives I provide below. Your response must be sharp, focused, and actionable.

You will use the following campaign inputs to build your strategic brief:

My Business Context: [Briefly describe your business and typical customer.(Eg. I own 'Artisan Home,' an online shop selling minimalist, handcrafted home decor to design-conscious millennials.)]

Campaign Objective: [What specific product, service, or offer are you promoting? (Eg. Launch our new collection of 'Wabi-Sabi' ceramic vases.)]

Target Audience for THIS Campaign: [Who is the specific audience for this offer? Be more niche than your general audience. (Eg. Interior design enthusiasts and recent homeowners who follow accounts like The Design Files and Clever.)]

The Campaign Angle/Hook: [Why should they care *now*? What is the core message? (Eg. "Embrace imperfection and bring serene, one-of-a-kind artistry into your home this season.)]

Desired Tone: [List 3–4 words for the campaign's tone. (Eg. Elegant, serene, sophisticated, authentic.)]

Campaign Landing Page URL: [The specific URL where you will send traffic from the Pins.]

Now, generate the Official Campaign Brief. You must structure your response using the following four headings.

# MISSION OBJECTIVE

You will start here. Write a concise, one-paragraph summary of the campaign's primary goal. This should clearly state what we aim to achieve and who we are targeting, based on my inputs.

# TARGET PROFILE

Under this heading, you will create a detailed paragraph describing the specific customer segment for this campaign. Go beyond demographics. Describe their current mindset on Pinterest. What problem are they trying to solve or what desire are they looking to fulfill right now that makes them the perfect audience for this specific promotion?

# CORE MESSAGING & CONTENT ANGLES

You must brainstorm three distinct and creative content angles to communicate the campaign's hook. For each of the three angles, you will provide a title for the angle and a short paragraph explaining the creative direction for the visuals and copy.

# PINTEREST ASSET SUITE

Finally, you must develop the ready-to-use creative assets. For each of the three "Content Angles" you just created, you must generate two unique Pin variations. This will result in a total of six Pin assets. You must format each of the six assets clearly, providing these two components:

Pin Title: A compelling, action-oriented title (under 100 characters).

Pin Description: A persuasive, keyword-rich paragraph (under 500 characters) that reflects the specific angle, drives urgency, includes a strong call to action, and ends with 3–5 relevant hashtags.

2,822 characters

2-step sequence

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