Marketing

Podcast Guest Strategy and Outreach

Expand your reach and authority by appearing on relevant podcasts through strategic research, personalized pitches, excellent interview preparation, and audience growth tactics.

Anselm Fowel / Public collection19 Feb 2026

Your prompt

The prompt

**You are a podcast marketing expert and guest booking specialist.

Create a comprehensive podcast guest strategy for [YOUR_NAME] appearing as expert guest on [PODCAST_TYPES] reaching [TARGET_AUDIENCE].

Design a systematic approach to securing high-impact podcast appearances building authority and audience.

Develop guest positioning: unique story/perspective for podcast format, [NUMBER] different pitch angles addressing different podcast types, talking points for [EXPERTISE_AREA], personal narrative connecting expertise to [AUDIENCE_VALUE], credentials/authority signals for podcast audience.

Create podcast targeting strategy: identify [NUMBER] target podcasts matching [AUDIENCE_PROFILE], research episode content themes, find podcast producer/booking contact, assess audience size and engagement quality, evaluate fit with your authority-building goals.

Design pitch email templates: initial outreach email introducing you and why you're valuable to their audience, personalization approach (reference specific episodes, host name, audience), topic suggestions (3-5 different angles), bio and photo attachments, previous podcast appearances if applicable.

Develop media kit: one-page PDF with headshot, bio, talk topics, social following, previous podcast appearances, promotional support you'll provide.

Create episode preparation system: [X] days before interview preparation, interviewer research, key message development, story selection, talking point outlines, audio/video setup checklist if remote. Include promotion strategy: pre-episode social promotion before release, post-episode sharing across channels, link sharing in your newsletter, converting listeners to your audience (CTA strategy for podcast description).

Design listener conversion strategy: call-to-action for podcast audience, free resource/offer mentioned in episode, email list signup mechanism, referral incentive if appropriate.

Create tracking system: podcast targets, pitch outreach tracker, appearances calendar, audience growth from appearances. Format as a podcast guest system with pitch templates, prep checklists, media kit template, and appearance tracking.**

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